About the Role
A nationally-acclaimed integrated public relations agency, All Points Public Relations, is searching for a Content Marketing Associate to join its team!
Individuals in the Content Marketing Associate role may have up to a year of previous experience. Content Marketing Associates focus on supporting clients and each of the teams through a variety of responsibilities. In addition to writing original content, the Content Marketing Associate edits other team members’ writings. Being extremely organized, detail oriented, resourceful (gaining a firm grasp of the full array of content already created and available to be repurposed for a variety of client channels, i.e. client press releases, bylines, press and website copy), deadline sensitive, collaborative and driven are all key characteristics of individuals well suited for the Content Marketing Associate role. The Content marketing team enhances SEO, online credibility and visibility, while integrating into a comprehensive PR strategy aimed to drive awareness, leads and sales for our clients’ products, services and investments. Educational backgrounds with a focus in marketing communications, public relations, journalism or similar is preferred.
This position’s responsibilities include:
Content Creation
Blog management/writing
Byline articles
E-mail marketing
Newsletters
Case study writing
Website copy
Editing
Press releases
Byline articles
Media pitches
Planning
Editorial calendars
Content planning, i.e. videos, graphics, design layout
Email distribution
Contact list management
Reporting
E-mail analytics
Blog traffic
Client communication
Preparing for and participating in client calls
Client publicity update reports