About the Role
A nationally-acclaimed integrated public relations agency, All Points Public Relations, is searching for a Creative & Digital Associate to join its team!
Individuals in the Creative & Digital Associate role may have up to two years of previous experience. Similarly, educational backgrounds with a focus in marketing communications, social media (current, relevant platforms), graphic design (Adobe Creative Suite and alike), public relations, journalism or similar is preferred.
On a day-to-day basis, Creative & Digital Associates focus on creative design and inspiring content for social media calendars, lead-generation social media strategies, digital advertising and daily engagement posts. They also play a key role in planning for and executing integrated PR/social media campaigns for our clients. Creative & Digital Associates should have strong graphic design and computer video editing skills, and have experience with relevant software. Previous experience with organic and paid social media, as well as digital marketing is preferred. Expectations are clearly established for the quantity and quality of results, as well as high-level graphics, writing and strategic idea generation.
This position’s responsibilities include:
Writing client social media calendars
Daily social media management
Engaging daily with compelling social media entries on behalf of our clients
Researching social media calendars and including compelling themes
Social media monitoring
Graphics and images for social media calendars
Graphics for social media advertising
Print and digital collateral development
Lead generation planning and execution (social media and PPC)
Analyzing and interpreting lead generation metrics to guide strategy
Blending social media, PR and content marketing
Participating in client strategy development
Designing and writing creative social media campaigns/plans
Preparing for and participating in client calls
Monthly client update reports
Analyzing and interpreting social media metrics to guide strategy