About the Role
A boutique lifestyle focused communications agency with a special focus in travel, hospitality, spirits and F&B is searching for a Senior Publicist to join its team. This person should have a keen understanding of the media landscape, prior agency experience working on public relations, with solid general public relations skills. The Senior Publicist will potentially lead accounts including proactive and reactive media relations, strategy writing, creative writing (press releases, media alerts, content, etc.) creative brainstorming. Senior Publicists manage account teams, have solid relationships with media and some experience with new business (assisting with proposal writing, researching relevant business leads).
Creates meaningful and impactful comprehensive public relations strategies and plans.
Conduct proactive and reactive media pitching. Successfully pitch stories and meet with/manage media to deliver high quality results.
Act as day-to-day client contact for a selection of accounts
Seek out creative ideas and opportunities to identify and cultivate story ideas for media pitching.
Contribute to creative brainstorming sessions.
Create key assets for accounts including press releases, fact sheets, biographies, messaging, media alerts, agendas and recaps.
Follow industry and client category trends and regularly share insights, thoughts and key findings as it relates to competitors.
Delegate effectively, setting clear expectations and deadlines to junior team members. Provide needed resources for projects.
Manage quality of work on multiple accounts with professionalism and support team leaders.
Supports on new business proposals with research, brainstorming ideas and proposal creation.
4-7 years of experience in public relations; agency preferred
Ability to manage multiple accounts with ease and professionalism. Ability to work under pressure.
Excellent verbal, written, presentation and follow up skills
Effective organizational and project management skills
Creative writer with experience crafting assets (press releases, bios, media alerts, etc).
Ability to manage a junior team as a mentor. Delegate work effectively.
Lead by example; demonstrate proven strong work ethic